Why Great Listing Media Matters

• Floor plans rank high with buyers. NAR’s survey shows the most useful website features were photos (84%), detailed info (80%), and floor plans (55%) — third on the list.
  NAR 2021
• 3D tours boost engagement. Zillow reports listings with a 3D Home® tour are viewed 65% more and saved 75% more.
  Zillow
  (Matterport markets “up to 300% higher engagement” vs. 2D imagery.)
• Pro photos pay off. Redfin found homes with DSLR photos sold for $3,400–$11,200 more and about 21 days faster in the $400k range.
  Redfin
• Buyers look at photos first. Eye-tracking studies show shoppers fixate on the lead photo first, spending ~60% of viewing time on photos.
  SSRN,
  ResearchGate
• Saves and shares matter. Zillow data shows listings with more saves and shares go pending faster and are more likely to sell above list.
  Zillow

Great media isn’t optional — it’s essential.